More on advertising
Found an article in the BBC News: Why ads on the net don't work, by Bill Thompson (link via The Group Captain).
I want to tell all of these advertisers to stop, because it is getting in the way. I use the net a lot - for work, to find nice hotels in Padua, to find out what's on TV or at the movies and just because I like surfing and being surprised by what I find.
But I never, ever, click on an advert. I never have, not since the first ones appeared on the nascent web back in 1996. I never will.
You would think that with all the profiling, data acquisition and expensive analysis done, the people behind the majority of online ads would have realised that I'm a lost cause and given up on sending these useless pieces of artwork down the wires to my PC. But no, they remain eternally optimistic.
Further down, he says:
Show me respect
I don't want intrusive adverts, but I don't mind commercial links. I don't want pop-ups, but I don't object to Google's sponsored results at the top of the screen. I don't want the hard sell, but I don't mind a commercial net.
So, I ask the honourable people of the Marketing departments (the dishonourable ones I have no wish to hear from), how can this situation be improved without resorting to the battery of defence mechanisms I outlined yesterday? We know you need to advertise, but can you please find a decent way of doing it?